unconditionally yours, on one condition.

love, love, love—so were the beatles right? is love really all you need? in your youth, you hear the chorus, and in that hopeful kind of way, who wouldn’t want it to be true?

then we grow up a bit, and a fine glass of wine, some live music that moves you, and a good chunk of cheese is kind of nice too.

fine, make it eight. or nine.

hopefulness aside, people grow. people change. and now, people want more. need more. from each other, from anyone they let into their hearts. even from the companies and brands they choose. and they can choose to go elsewhere to get more.

make love, not words.

it’s not only what you say, it’s what you do. if your words are the air, your actions are food, water, and shelter—everything you might need to survive. love is a verb that asks, “what have you done for me lately?” and the answer is that people need action.

so what if you ignore those needs?

google, “why customers leave,” and you’ll find that nearly 70% of them don’t believe that you care. you can stay quiet all you want, but your customers won’t. so can you afford to lose 70% of them out of ignorance?

companies who aren’t devoted to acting on their people’s growing wants and needs, risk being left behind, devastated, heartbroken and alone. ones where bosses confuse authority for leadership; CEOs who say clients are a priority and then treat them as an afterthought—is it really a surprise when their companies fail?

but what about the underdog? small businesses with fewer people and even more competition. what about the cute little shop on the corner? sadly, likes alone won’t keep the lights on. they are the ones who need help the most.

can you take one in the kisser?

here’s the thing. plans are good. but as the savvy business coach, mike tyson once said, “everyone has a plan until they get punched in the mouth.”

perhaps what iron mike was saying is that some unexpected sh*t is bound to happen. but happen to have just any approach, and it might not be enough to keep your face intact.

in fact, it might be wise to listen to someone like jack “the actual business coach” canfield, who says, “the deciding factor in success, is how you choose to respond.” so if events keep knocking you down, you might consider a new response and change the outcome.

maybe it’s time to choose a new strategy. maybe it’s time to leave the past behind. maybe stand up for your future. it’s time.

be the change you want to see in the www, interwebz, irl…

with or without you, that future is here. customers are on the way. the good news is that you can join them. take the first step, and the rest will appear.

so muster up the courage. the first step is only a link away. be intentional. be the one.

be the change. and begin today.

see what we do.